Why Taylor Swift is releasing a Midnights teaser trailer during Thursday Night Football
Why Taylor Swift is releasing a Midnights teaser trailer during Thursday Night Football
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Taylor Swift fans have waited a long time for the release of her album "Midnights." They will finally get it in the wee hours Friday."Midnights" will be Swift's 10th original studio album and 12th overall (she re-recorded "Fearle s" and "Red" in 2021). It will be her sixth album since 2019.As excited as many are for the release of "Midnights," some are confused about one of its biggest pre-release moments.Swift will be dropping a "Midnights" teaser trailer just hours before the album is made available. The interesting part of the trailer's debut is that it will first be presented as a part of Amazon's "Thursday Night Football."How did this release come to be? Here's everything we know about the "Midnights" teaser trailer and why "Thursday Night Football" will be the place for it.MORE: Taylor Swift isn't releasing her full "Midnights" album on "Thursday Night Football." She is releasing a teaser trailer during it.The suspicion that Swift could be involved with "Thursday Night Football" began when studio host Chari sa Thompson hinted at Swift's album release during halftime of the Bears vs. Commanders game in Week 6.Thompson made numerous references to Swift songs while hyping up an "exclusive premiere" that would occur during Amazon's Week 7 broadcast. NFL On Prime Antonio Callaway Jersey Video (@NFLonPrime) It might be time to break out the cardigans and red scarf. For the Bears, they need to calm down and get things turned around so the clock doesnt strike midnight on their season. And if that sounds like Im intentionally making more than my fair share of references to arguably the most famous musical artist in the world right now, well, you know what? You know it all too well, and you might just want to check out Thursday Night Football on Prime Video next week as the Saints travel to Arizona for an exclusive premiere of something very, very special.At first, it wasn't clear whether Swift would be performing live during the program or if there was some sort of video Chris Hubbard Jersey performance planned. It was later announced by Swift that she would be dropping a "teaser trailer" to kick off her week-long "Midnights Manifest."MORE: It hasn't been reported why Swift is releasing the "Midnights" teaser trailer during "Thursday Night Football," but , it's worth noting that the Amazon broadcast has averaged over 10 million viewers per game this season, so the trailer will be viewed by a large audience.Additionally, the audience will likely be a captive one since national viewers of "Thursday Night Football" will have to stream the game on Amazon. That makes it difficult for viewers to switch between programs, so those who would normally flip to another channel during commercials will see it.Finally, it's also po sible that Amazon could have paid Swift a hefty amount for the teaser trailer. That would allow it to attract viewers it would otherwise not attract and boost streaming numbers for the game. Additionally, it would provide an incentive for more to watch through the game if the offenses are as challenged as they were in the previous two Thursday night games, during which a combined 40 points Trevon Coley Jersey were scored.Swift announced in a video posted to social media on Thursday that the "Midnights" teaser trailer will be aired at some point in the third quarter.Midnights teaser trailer tonight during the 3rd quarter of Thursday Night Football on so meet me there? Taylor Swift (@taylorswift13) It's likely that the decision to air the teaser at that point was made to incentivize casual viewers to watch Amazon's "Thursday Night Football" for a longer period than they otherwise would."Thursday Night Football" starts at 8:15 p.m. ET and games run for about three hours, give or take. The third quarter should run from about 9:45 p.m. ET to 10:30 p.m. ET, though it could start later or run longer depending on the pace of the game.Swift's teaser trailer for her new album, "Midnights," aired on Amazon just after 10 p.m. ET Thursday.See you at Midnights. NFL (@NFL) MORE: Taylor Swift's "Midnights" album will be released at midnight ET on Friday, Oct. 21. The teaser video will air a couple of hours before the full album is made available.After that, Swift will continue to release music videos throughout the week the first will be "Anti-Hero" at 8 a.m. ET on Friday, Oct. 21. She also has a "special very chaotic surprise" in store for her fans at 3 a.m. ET the day of the album's release.For a full look at her post-album-release week, you can check out her Instagram post below:
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